High-Converting Copy for
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Hey mate, Fancy seeing you here!
I’m John, a Copywriter from the Isle of Wight writing high-converting copy for bold brands like yours.
Trained by the greatest marketing minds of this generation, I've written conversion copy for multiple 5 & 6-figure launches, I’ve helped build brands for some of the most recognisable names in the online space, helping Coaches, Course Creators, and Community Builders around the world write words that connect, captivate & convert.
I’ve seen entrepreneurs thinking it’s enough to say ‘Build it and they will come’. *Spoiler alert*, they won't.
Your audience needs to feel connected to you, the human behind it all. They want a sense of belonging. They want to get through all the smoke and mirrors online to find someone who doesn't spout drivel but feels safe knowing you’ll take them from where they are now, to where they want to be.
The problem comes when you try and write the words that can make this happen. Cuz you feel different. In your head, you don’t fit in a box. You want words that not only convert but ones that sound like you AND break the mould. You're a rule breaker.
You need someone with experience of working with the best. The outspoken. Those who go against the grain and bring that energy.
Guess what…
“I’m Him”.
Not easy to tell your story is it?
I’ve seen endless business owners try to pull together the words they think people want to hear, only to have zero engagement, no leads, sales or resonance with their audience.
Failed launches. Websites that sound bland as hell. Email marketing not being used right or even used at all.
And there’s a reason for that.
You know your business inside out. You’ve put hours upon hours into changing people’s lives, delivering a service that you know people need and you’re bloody good at what you do, but when it comes to making them sign up, click or buy, you can’t quite seem to get your message to hit home.
You don't know the right structure for the words or the right methods to get your message into the minds of your audience to take them from lurkers to take-my-god-damn-money-honey customers.
That’s where I come in…
Using my proven framework, I’ll go to the very depths of your thoughts in search of those hidden treasures, draw them out from the deepest caverns of your consciousness and turn them into high-converting words.
Using these very same methods and processes, I’ve helped Emmy award winners elevate their 8 figure businesses to new heights!
We’ve all heard the saying…
“If you always do what you've always done, you'll always get what you've always got.”
That ends here…
I'm against boring.
Anti-blend in.
You have something unique that the world needs and it's my job to make sure it stays that way. We’ll work together to capture your unique values and talent, packaging it up into a ready-made gift for the universe.
Epic humans I’ve hooked up with…
Urgh not like that!
Project: Live masterclass and training videos turned into self-study guides to cater to multiple learning styles within the community.
Outcome: A super happy community who feel assured their needs and learning style are catered for.
Projects: Ongoing email marketing community support, full program launches, in-person event launches, and 5-day challenge launches.
Outcome: A thriving, growing & engaged community, a 6-figure launch, over 1000 sign-ups for the 5-day challenge, and successful events resulting in record-breaking revenue months.
Project: Ongoing email marketing community support, lead magnet generation, video scripts and monthly social media content.
Outcome: Engaged community, a growing network of interested leads and peace of mind knowing all content is covered without endless hours of writing.
Ways We Can Collaborate
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You want the best copy, by one of the best, but you need it like, yesterday. Launch day approaching but you’ve not written the copy yet? Need that welcome sequence for your email list that builds trust and converts early doors? But you don't want some rush job either. The VIP week is for you.
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Ready for take-off? I’ve written & led multiple 5 & 6-figure launches for course creators, community builders and coaches. It’s not easy. Lucky for you, I’ve done it a fair few times, and done it well. Whether you need a strategy, email marketing for an upcoming launch or a full-funnel written, There’s a launch package for you.
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Your shop window in the online world needs to be right, and you've got less than a second to grab attention before they bounce the hell outta there. Get perfectly crafted copy for your website that grabs attention, and can generate lead after lead while making it crystal clear why YOU are the person they need to work with.
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A day together dedicated to workshopping a problem area. Need to map out a launch strategy for an offer? Want content strategy? Need to work out your USP or brand voice? Website not converting? Need to sort that email list out or work out how to even get it started? The VIP day is the one for you.
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Email marketing is NOT dead. When socials crash, when the website's down, where does the dolla' come from? You guessed it, that email list. A list YOU own. A platform where you can nurture new community members, make sales while you sleep and launch your offer to the people who are craving to buy it.
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An intimate, interactive Q & A style workshop where we’ll collaboratively cure your confusion when it comes to your copy or messaging, map out any strategy issues you’re facing and get down and dirty to overcome your marketing struggles. psst only 5 spaces available a month, & it's only £70.
You’re not the first & you won’t be the last.
Project: Launch a new online community via email marketing, and social media. Included in this package was a sales page optimisation.
Outcome: Hit 30+ sign-ups achieving the goal for the first cohort of members. Revenue valuation - £32,670.
John helped me with my email campaign when I launched Lawscape. As usual, I’d left everything to the 11th hour before realising I needed help, but John stepped in to give me a plan of action that he could help execute. As a result, the launch was a huge success. Definitely recommend.
Projects: Multiple Lead magnet generation and email sales sequences.
Outcome: An evergreen marketing model that will grow their email list without working for it.
Projects: Launch a new online 12-week program via email marketing, welcome emails and weekly emails to members to inform and keep up to date with what’s happening each week.
Outcome: A successful multi-5-figure launch and an evergreen email sequence to be used time and time again.
“John's copywriting skills are unparalleled.
Not only can he put words together the perfectly speak to my community, but he's also proven his authority and expertise by helping my clients pull of 5-figure launches using his email sequences, landing page copy and social media posts.
Highly suggest reaching out if you need help with writing conversion copy.”