A million emails later... And here I am.🎶
*Not really a Take That fan - although I did join Gary Barlow’s fan club in 1995 - but that one’s a banger and I love a good pun.
Email Marketing. You know all about it. You’re getting solid results and have an alright funnel in place, but you know an expert could double that. Your open rates & conversion stats are amongst the average figures out there, but you don't want to be average; you’ve got untapped revenue potential just sitting there.
You know all too well about the platform management, the organising and the scheduling of another last-minute email. Psst - don't forget that that link needs to go to the right segment, tag or trigger.
Urgh.
And that's just the tech side of things; what about the sales psychology you need in the email? What content should you use? How can you take this story or experience and make the readers feel desperate to click the ‘sign up here’ button?
The worst part?
You know deep down there's something there. That email marketing DOES work. You’ve seen it already in your offers, lead magnets and sequences, but it's taxing on the brain.
And you want to scale and increase your revenue, but you know what that means.
More work. More stress. More time.
Unless it wasn’t…
World-dominating email marketing strategies that puts Mojo Jojo to shame
*Yeah, there are A LOT of 90’s references on my site. #sorrynotsorry
Over the past 5 years, I’ve collaborated with individual personal brands to multi-million-pound Entrepreneurs, Coaches, & Community Founders to create strategies and write 5 & 6-figure launches, run bigger campaigns and build a growing email list full of engaged subscribers without them even lifting a finger.
I’ve worked with so many diverse entrepreneurs and let me tell you, the feelings you’ve got are no different. They all felt:
They had ok open rates, but sales and engagement rates are low.
They were growing their audience but worried their outdated email strategies just weren’t keeping up and feared that their list was stagnating.
Felt constant pressure to think of long-term strategies for future launches, funnels and wider campaigns.
We’re all mates here, let’s just be honest.
You’ve known for a while that you’re getting tired and too busy.
You know that If you want to take it up a notch, you’re gonna need an expert to take it off your plate so you and your team can shift your focus to other areas of the business.
Why?
Because you just don’t have the time - or maybe the expertise - to turn that interested audience into pull-out-the-credit-card customers and take things to the next level to match your trajectory of growth
Who I work with
Epic humans I’ve hooked up with…
Urgh not like that!
Project: Live masterclass and training videos turned into self-study guides to cater to multiple learning styles within the community.
Outcome: A super happy community who feel assured their needs and learning style are catered for.
Projects: Ongoing email marketing community support, full program launches, in-person event launches, and 5-day challenge launches.
Outcome: A thriving, growing & engaged community, a 6-figure launch, over 1000 sign-ups for the 5-day challenge, and successful events resulting in record-breaking revenue months.
Project: Ongoing email marketing community support, lead magnet generation, video scripts and monthly social media content.
Outcome: Engaged community, a growing network of interested leads and peace of mind knowing all content is covered without endless hours of writing.
Get personality-packed emails & grow your list of super fans ready to buy EVERYTHING you have
Hey mate, I’m John. That orange hoodie-wearing, 90’s loving Copywriter from the Isle of Wight writing sh*t hot emails for bold personal brands like yours.
Trained by the greatest marketing minds of this generation, I've written email marketing copy for 5-6 and 7-figure businesses, having multiple 5 & 6-figure launches, and I’ve helped build brands for some of the most recognisable names in the online space, working with Coaches & Community Founders around the world write words that tell their story so people actually wanna buy from them.
“I’d love to sit here and tell some epic story of my mission, and ethos.
but the truth is…”
I just wanna write emails that make you a sh*t ton of sales and rid the world of those absolute snoozefest newsletters doing the rounds.
Everyone seems to wanna write emails like a cover letter to Alan Sugar, well let me tell ya, that stuff died about the same time the apprentice should’ve ended… Bloody years ago!
If you want your emails to do well, your audience needs to feel connected to you, the human behind it all. They want a sense of belonging. I’m here to show you that while, yes, you should be emailing more often, you should actually be sending more emails that convert more often.
People want to hear your stories, but there’s an art to creating conversion-driven emails that feel like your mate messaged you in the WhatsApp group - no, not that group chat.
What you need is:
A specialist partner who knows what it takes to understand the audience, know the voice, the business, the strategy and get strategic messaging in front of your audience at precisely the right time.
Someone who can think up custom-built launches, long-term growth and engagement strategies to turn new subscribers into lifelong customers.
Or optimise the funnels you have to squeeze even more sales from it.
All you need is someone with experience in working with the best, proven records, and who brings that energy.
Psst… I’m Him.
Ways We Can Collaborate
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Email marketing is NOT dead. When socials crash, when the website's down, where does the dolla' come from? You guessed it, that email list. A list YOU own. A platform where you can nurture new community members, make sales while you sleep and launch your offer to the people who are craving to buy it.
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Ready for take-off? I’ve written & led multiple 5 & 6-figure launches for course creators, community builders and coaches. It’s not easy. Lucky for you, I’ve done it a fair few times, and done it well. Whether you need a strategy, email marketing for an upcoming launch or a full-funnel written, There’s a launch package for you.
You’re not the first & you won’t be the last.
Project: Launch a new online community via email marketing and social media. Included in this package was a sales page optimisation.
Outcome: Hit 30+ sign-ups, achieving the goal for the first cohort of members. Revenue valuation - £32,670.
John helped me with my email campaign when I launched Lawscape. As usual, I’d left everything to the 11th hour before realising I needed help, but John stepped in to give me a plan of action that he could help execute. As a result, the launch was a huge success. Definitely recommend.
Projects: Multiple Lead magnet generation and email sales sequences.
Outcome: An evergreen marketing model that will grow their email list without working for it.
Projects: Launch a new online 12-week program via email marketing, welcome emails and weekly emails to members to inform and keep up to date with what’s happening each week.
Outcome: A successful multi-5-figure launch and an evergreen email sequence to be used time and time again.
“John's copywriting skills are unparalleled.
Not only can he put words together the perfectly speak to my community, but he's also proven his authority and expertise by helping my clients pull of 5-figure launches using his email sequences, landing page copy and social media posts.
Highly suggest reaching out if you need help with writing conversion copy.”